Mobile Strategy and Enterprise Mobility

Implementing Mobile strategy within an enterprise whether for B2E or B2C initiatives, is never easy. A successful mobile strategy needs to cover everything from employee usage, customer preferences, business processes and third party mobility interactions including vendors.

Hence there are a number of forces at play while deciding or putting into action the mobility exercise within an enterprise. With advent of rapidly changing mobile platforms and the availability of different devices to use, BYOD (Bring Your Own Device) policies have become a necessity for enterprises. With so much to take care of, integrating legacy systems and supporting existing ERP and CRM systems through mobile becomes a demanding task for the enterprise IT.

A lot has changed for IT now. They can no longer ask the users or employees to wait for a solution while they are working on it. Business users like sales agents, customer facing executives, decision makers on the move and financial agents have a compelling business need to connect with legacy systems with newer devices.

Usability of the final mobility application is also pertinent. Cases wherein insurance agents, service technicians or financial advisory executives need to suggest customers or answer their queries correctly can’t wait to figure out a not so easy app or fumble before the customer while delivering service. Hence these issues need to be taken care of at the initial stages while conceptualizing the solution and putting the mobile strategy into place.

Even in the case of customer centric solutions, these challenges could be faced. Customers expect a usable app and adequate support when they are stuck.

Hence enterprises face challenges for both B2C and B2E mobility initiatives. The solutions are not hard to find and organizations must realize that the solutions should be well thought of in the planning stage and need to be designed keeping the usage requirements of the target audience. The right approach to design and implement the mobile solution helps in bringing the solution to market quickly and saves on development, testing and recoding costs.

To insure themselves from such pitfalls Organizations can bring on board experienced vendors like Interra with enormous mobile experience and support projects undertaken for a number of years. This would help support the enterprise IT with the required resources and bring the mobility solution to market quite faster.