With the proliferation of smartphones across the globe and people spending a lot of their time browsing content using these devices, it has resulted into a new thriving digital content economy. Content aggregators and Content producers are vying for this audience and looking for generating the maximum revenues through content delivery to these audiences. However, to be able to satisfy these users is in itself an evolving challenge for the content providers. To ensure delivery of fresh content in the form of You tube videos, on demand movies, games and much more the content providers need to ensure that the target audience receive the most personalized and compelling user experience on a wide range of mobile devices.

The smartphone device market is a constantly evolving one with 1000s of devices already in the market with varying screen sizes, storage, and screen resolution. This makes the job of Content aggregators and providers all the more challenging since they need to make sure that their content reaches any device and in a device compatible format. Not to mention the different carriers based on 2G and 3G resources with limited bandwidth and clogged networks with millions of devices downloading content. In such a scenario a robust, unified multichannel VAS delivery solution is the only way out. Interra's VAS delivery solution based on MC2C model (Mobility Content to Consumer) provides a cost effective, proven platform to deliver revenue generating content and information to mobile end users.

MC2C is a multichannel VAS Delivery Solution providing multiple channels to access the rich media content and multi-channels to deliver content to mobile users. Some of the most popular applications include music, games, video, social networking and interactive TV services. It takes the mobile content to where it belongs – that is the consumers. Text, images, audio clips and video files can be uploaded, managed and distributed using a simple web interface.

MC2C enables quick and easy creation of storefronts with complete purchase and distribution capabilities for delivering mobile content to mobile phones. Any company or media entity can offer consumers a compelling and effective storefront presence for mobile content. These storefronts offer seamless integration with enterprise grade CMS for management and distribution of mobile content worldwide.

There are a number of stakeholders in the content delivery lifecycle, with each one facing a number of challenges. The major stakeholders include:

Content Aggregators: They include games, ring tones and video content aggregators who provide a common platform to all the content developers for the users to access and buy the content.

Content Developers: They are the providers of the content ranging from small game development firms to music, news and other content from different industries. They own the content and with the help of aggregators and operators, sell it to the consumers.

Telecom Carriers: The carriers or operators provide the bandwidth and the connectivity to the users to buy the VAS offerings. Their intent is to collect content and pass it on to the consumers with the best user experience.

These stakeholders have the common goal of delivering high quality content to the end user and derive maximum revenues from it. With the diversity in the number of mobile platforms available and the limitations of networks carrying the content to the end user, delivering the content in its best version to different devices becomes a challenge. The specific challenges or requirements faced by these stakeholders include:

Content Developers
- Tracking the number of downloads and purchase
units for the content
- Get the hit ratio for the content and settle for a
revenue share accordingly

Telecom Operators
- Integration with billing systems
- Maintaining the necessary architecture for loads and
components

Content Aggregators
- Aggregating content from different developers
- Packaging the content accordingly
- Grouping of content based on the niche
- Pricing and selling the content through mobile operators
- Reviewing and testing the quality of content

These limitations or requirements of the stakeholders are addressed by the MC2C model fulfilling the following features:

The MC2C model whilst addressing the limitations produces the following tangible benefits for the stakeholders involved:
- Securely sell mobile digital content directly to the consumer via off-portal solutions or through mobile network operators
- Syndicate mobile content across many digital mobile network operators and Internet
- Quickly launch a managed mobile DRM digital content service integrating content management, & billing
- Determine and manage the look and feel of mobile applications and digital content quickly and easily
- Maintain complete transparency with respect to mobile digital content billing
- Reduce time-to market for rich mobile media services, and the total cost of operations
- Storefront application to sell contents to end customers through internet, WAP, GPRS, SMS/MMS

For a free Mobility Consultation
Drop us an email at: business@interrait.com