- February 5, 2017
- Posted by: admin
- Category: Other Technologies, Retail
With the constant evolution in the smart devices industry, technology has made a drastic impact on our everyday life. Having progressed from PCs to laptops and smartphones and now to wearables, technology has changed the way we surf, browse, buy or take decisions.
What does this mean for the retailing industry?
Wearable technology looks like a natural extension of smartphone since these wearable devices can also be used for personalized marketing messages and improved data gathering.
Key points as to how retailers can enhance their customer’s shopping experience through wearables:
-Real time personalized offers: This is something the retailers are already doing through smartphone apps and messages but can also be extended to the wearable devices. Customers can receive customized offers based on their location in real-time.
-Gathering real time data: Wearable devices are far more personal than smartphones since they are attached to the body. Data gathering from these devices could be more accurate but the retailers need to make sure they do not trespass the customer’s privacy limits.
Retailers can certainly benefit from these tactics but they need to understand whether the customers are ready for this or not. If the retail technology enhances the overall experience with selectively placed messages, it could turn out to be a win-win for both the retailers and the consumers.
Another aspect that the retailers can consider is providing their retail assistants and store managers with wearables (Google glass etc.) to improve productivity and provide them with instant access to information about products or customers.
Wearable technology can turn out to be beneficial for the retail industry as a whole provided the retailers don’t over-use the capability to spam customers and use it selectively to spread relevant offers and gather customer choices in a non-invasive way.