The retail industry has evolved a lot and has gone through dynamic changes over the last few years. With the projected market size to reach $22,000 billion in the next five years, the retail industry presents a sizeable opportunity. This opportunity comes with its own set of challenges including thin margins, increased competition and rapidly evolving customer needs. Add to this, the educated, well informed and digitally savvy customer who wants a more personalized shopping experience at all touch points including storefronts, mobile and email.
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