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With advancements in the mobility and cloud technologies, digital progression of industries is bound to happen. Also with availability of smarter mobile devices and easier access to cloud services, consumers seem to demand a content rich and round the clock digital experience from their banks and any other service they use.
The financial services market has become quite boundary less with the customer trying to access these services from multiple touch points (mobile, tablets, physical branch, ATM etc.) and 24/7. It becomes imperative for banks to have a digital strategy aimed at engaging customers through their preferred channels.
With gradual evolution of the digital economy, banks need to craft their technology infrastructure to be able to support their strategy towards the digitally aware customers and the plethora of technology platforms coming within the fold of ‘digital’.
Key points to be addressed include:
While banks/financial institutions implement the functionalities mentioned above, they need to ensure that they do that based on a well thought strategy. The key questions could be-
What are the business goals for the digital evolution- increased sales, improved feedback, brand awareness etc.?
Roadmap- Where to start? What should be the sequence?
What capabilities need to be built? How much to invest?
To answer the above pertinent questions, it might be worth to hire an experienced vendor who has delivered similar digital offerings to other institutions.
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