Need to generate real-world data to communicate benefits to HCPs and Patients as end consumers.
A Global Nutraceutical Brand
To assess the impact of nutraceutical products and evaluate patient-centric outcome measures
Identified the outcome measures: Outcome measures included any positive or negative effects of product use, such as changes in laboratory values, the incidence of adverse events, or changes in PROMs (Patient-reported outcome questionnaires such as the quality-of-life scales for improvement in overall health and well-being and Immune Function Questionnaire)
Determined the study population: Determined by reviewing medical records or pharmacy databases.
Defined the study variables: the duration and frequency of use, the dosage, and any concurrent medications or medical conditions
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Conclude: Based on the study results, conclusions were drawn about the effects and safety of nutraceutical use in adults and communicated to healthcare professionals through weekly newsletters and presentations
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Value Communication: Insights and Benefits were communicated to patients through the available online and offline forums.
Utilizing Medical Records as Real-World Evidence
For a Global Pharmaceutical Company
CASE STUDY
RWE as a Source of Advocacy for Reimbursement
For a Global Medical device Company
CASE STUDY